The media loves to categorize people and things and I think that is the reason it clings to genre conformity; it is the easiest thing to do. Everything is placed into a nice little box and has parameters to guide why it was placed in that box. When you categorize things, it’s easy to appeal to people who like those things and make money off of it. It is also easy to critique something when you put it in a genre. When you watch an action movie, you know it is an action movie because things blow up, there are gun fights, the Rock is in it, or there are racing scenes. An ad for this movie will push the scenes with the most action and people who love action movies will run to the theaters. After watching the movie, people will compare it to other action movies out and to other movies within the genre. In most movie reviews, there is usually comparisons to other movie franchises or to movies from the past. When movie companies review box office numbers, they will look at what movies made the most money, and they’ll see that this particular action movie made more money than another, because it had these kinds of scenes and this particular actor. The next time a movie studio makes an action movie, they’ll include more scenes like the other movie and they might hire the same actor or another actor who is often seen in action movies. This is all an example to say that the media compartmentalizes to further profit. If you apply this concept to other things, it also rings true.