To be honest, I consume a hell of a lot of media. Majority of the time, I can be found scrolling through my Tumblr feed, vine, or occasionally my Instagram. When I’m not doing any of that, I usually just browse the web for interesting stories or head to YouTube to listen to music. During any of these activities, there is always an ad for something. On Tumblr, ads are usually for a new movie, a new TV show, or some game app. Most ads are about new products that a company is trying to push. The ads, I usually see are for things I previously looked at or are things that are related to what I last looked at. For example, if I was looking at shoes on Finish Line, there would be a Finish Line ad on the side of the website I’m on. For the most part, product placement is obvious. On YouTube , ads interrupt long videos and on Tumblr ads load faster than the actual content you  are trying to view. Companies have long used celebrities to promote their products. In Nicki Minaj’s Anaconda music video, there was obvious product placement for Beats and the Beats Pill. Some Youtubers allow ads to be placed in their videos because they get paid from it. Usually I ignore the advertisements. If I do pay any attention to the ad, I usually research the product and read up on reviews before even considering purchasing the item. I’m not going to buy something just because a celebrity is pushing it. They get paid for pushing certain products. Content creators place advertisements where they do because they know it will be seen and shared quickly. Ads on Tumblr can be reblogged millions of times within hours. Those reblogs turn into big money when consumers actually buy the product and tell their friends and family to buy into it as well.